There have been phases in my [adult] life where I have averaged one hand-written letter per day. It was wonderful, utter madness. To keep up, I used to have a calendar where I'd chronicle on which days I'd write which pen pal. Nerd alert.
The mania has died down some (ah, life), but I still have enough pen pals that every trip to the mailbox gets me excited about a possible letter inside, waiting to read! It's one of my favorite times of the day. [insert shout-out to my pen pals!]
So, HOW SAD is it read about the seeming demise of the US Postal Service? Heartbreaking.
Thus, when I saw this clever post about re-branding USPS, I wanted to share it with you all. Love the vintage days-of-yore vibe.
Lookey here for more of the following:
Logo:

Uniforms (!):

Stamps:

Mailbox:

...If only, right?
found via design*sponge's twitter
p.s. If anyone out there is looking to acquire a pen pal, let's hook that up.
could we be cross-town pen pals??? I LOVE a good letter, as you know...I had a thought about your stamp, too - give me a ring.
ReplyDeleteHow ironic is it that I work for the ad agency in MI that handles the USPS account? I wish they would hire the designer and rebrand using this campaign. It's wonderful!
ReplyDeleteWhat a great post! I'm a letter-writing junkie myself and often bemoan the decline of letter writing as well. I came across a project last week, at the suggestion of a co-worker, that piqued my interest and I might pass your letter-loving way as well: The Things Unsaid Project (www.thingsunsaidproject.wordpress.com). Check it out. Though this "pen pal" will never write back, I see value in sending one's thoughts out into the world.
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