In Love with Letters (USPS rebrand dream photos)

Wednesday, September 15, 2010

I'm not presently recalling how at-length I've discussed my passion for letter writing on this here blog. So here goes.

There have been phases in my [adult] life where I have averaged one hand-written letter per day. It was wonderful, utter madness. To keep up, I used to have a calendar where I'd chronicle on which days I'd write which pen pal. Nerd alert.

The mania has died down some (ah, life), but I still have enough pen pals that every trip to the mailbox gets me excited about a possible letter inside, waiting to read! It's one of my favorite times of the day. [insert shout-out to my pen pals!]

So, HOW SAD is it read about the seeming demise of the US Postal Service? Heartbreaking.

Thus, when I saw this clever post about re-branding USPS, I wanted to share it with you all. Love the vintage days-of-yore vibe.

Lookey here for more of the following:


Uniforms (!):



...If only, right?

found via design*sponge's twitter

p.s. If anyone out there is looking to acquire a pen pal, let's hook that up.


  1. could we be cross-town pen pals??? I LOVE a good letter, as you know...I had a thought about your stamp, too - give me a ring.

  2. How ironic is it that I work for the ad agency in MI that handles the USPS account? I wish they would hire the designer and rebrand using this campaign. It's wonderful!

  3. Anonymous10:54 PM

    What a great post! I'm a letter-writing junkie myself and often bemoan the decline of letter writing as well. I came across a project last week, at the suggestion of a co-worker, that piqued my interest and I might pass your letter-loving way as well: The Things Unsaid Project ( Check it out. Though this "pen pal" will never write back, I see value in sending one's thoughts out into the world.



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